Company Overview
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About

SROA Capital is a vertically integrated private equity real estate and technology platform that has an established track record of providing risk adjusted returns to its partners through its focused strategy of investing in self storage on behalf of its principals and partners. SROA is headquartered in West Palm Beach, FL and has invested equity, acquired, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America.

New Construction

Acquisition

Operator

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History

2013 - real estate investor and entrepreneur Benjamin Macfarland teamed up with Sidney Kohl – co-founder of Kohl’s Department Stores, and James Jenkins – co-founder of the finance and investment firm Alliant Company, to form SROA Capital, LLC (formerly Elite Stor Capital Partners) to invest in the self-storage industry in the U.S.

2014/2015 - SROA strategically grew its investment portfolio to 38 properties with nearly 1.5 million square feet of rentable self-storage space and rebranded the portfolio to Storage Rentals of America.

2016/2017 - SROA continues to expand its self-storage holdings throughout Florida, South Carolina, Kentucky, Ohio, New Jersey, and Delaware.

2018 - SROA portfolio reaches 4.5 million rentable square feet of self-storage properties and acquires Storage Zone Ohio portfolio.

2019 - SROA acquires an additional 50 property portfolio, adding 2.5 million rentable square feet. SROA gains market share in new markets; Tennessee, North Carolina, Georgia, and Michigan. SROA approaches 7 million rentable square feet.

Our Team

We work towards achieving greatness by investing in intellectual capital. Our team has extensive public and private sector experience, a passion for challenges, and entrepreneurial motivation

Benjamin Shibe Macfarland III

Chief Executive Officer, and Co-founder

Benjamin S Macfarland has spent the last 15 years focused on the acquisition, development, financing, repositioning, and management of owner operated real estate assets including self-storage (since 2006), parking, student housing, senior living, and single family home portfolios. Mr. Macfarland’s track record has proven his ability to identify market dynamics, implement his investment strategy, build out a team and execute on his vision.

To date he has been responsible for deploying approximately $400 million in equity primarily sourced from employee retirement pension funds and family office capital partners, corresponding to over $1 billion of real estate investments. Storage Rentals of America is Mr. Macfarland’s third platform he has created around an investment strategy in a specific industry (in addition to parking & student housing).

Mr. Macfarland holds a BS in Real Estate from Florida State University and an MBA in Finance from American University. Mr. Macfarland is a member of the Real Estate Roundtable in Washington, DC and is  actively involved with the Community Foundation of Palm Beach and Martin Counties and the Flagler Museum.

Robert Buffet

Chief Financial Officer

Bob Buffet serves as the Chief Financial Officer of SROA. He is responsible for the financial reporting, banking, insurance, and finance functions of the company.

Mr. Buffet’s extensive experience working with institutional investors ensures SROA’s institutional financial reporting standards for pensions and other investors.

Prior to joining SROA, Mr. Buffet served as the Chief Financial Officer for Stor-All Storage for 11 years. Bob was responsible for all of the financial reporting for a 45 self-storage facility portfolio, prior to being sold to one of the REITs. Mr. Buffet’s passion is a commitment to continuous analysis and control of cost centers to drive efficiency and costs savings.

Bob has been a licensed CPA in the state of Florida for 25 years. He started his career at Arthur Anderson in West Palm Beach, Florida, specializing in real estate and construction accounting.

Miriam Martinez-Sorto

Chief Marketing Officer

Miriam Martinez-Sorto is responsible for overseeing SROA’s ecommerce and marketing and building an online presence for SROA while utilizing a cross-functional digital marketing strategy for driving leads and revenue-generating conversions. Miriam conceptualizes, executes and manages web development and marketing.

Prior to joining SROA, Miriam was Global Ecommerce & Marketing Vice President for a global technology venture (VMR), where she was responsible for 60% of company’s revenue. Miriam has also worked at Unilever and Wells Fargo, with overall experience in multinational target markets in the Americas, Caribbean, and Europe.

Miriam holds an MBA from the University of Miami (UOP), and a Bachelor’s in International Business from the University of North Carolina. She also holds certificates in Google Analytics Ecommerce and Marketing Data Analysis. Miriam is a member of Refresh Miami – Florida’s largest tech and entrepreneurial community. Miriam was born and raised in El Salvador and is fluent in Spanish, English, and French.

Vance Carlton

Vice President of Operations

Vance Carlton serves as the Vice President of Operations of SROA. He is responsible for the operational profitability and day-to-day management of operational staff.

Prior to joining SROA, Mr. Carlton spent seven years at Public Storage in various roles, most recently as a Regional Vice President, overseeing over 300 properties, three Regional Managers, and 35 District Managers. At Public Storage, Mr. Carlton was responsible for onboarding new properties into the operational portfolio and hiring and training regional staff. Throughout his tenure at Public Storage, he won several awards for his performance achievements and his region was consistently ranked among the top five performing regions.

Prior to his time at Public Storage, he served as Director of Sales at Einstein Bagels / Noah Bagels and started his career as a Regional Vice President with Boston Market.

Mr. Carlton attended the University of Florida.

Jack Cooney

Managing Director

Jack Cooney oversees SROA’s investment originations and asset management efforts. He has 13 years of experience investing in commercial real estate on behalf of global institutional investors and has executed or advised on over $7 billion of private and public market transactions across a variety of property types.

Prior to joining SROA, Mr. Cooney was a Vice President with AllianceBernstein Real Estate Partners, where he was responsible for sourcing, underwriting, executing, and asset managing opportunistic equity investments in commercial real estate assets in primary markets throughout the U.S. Previously, Mr. Cooney held similar roles at PCCP and Black Creek Group. Mr. Cooney started his career as an Analyst in the real estate investment banking group of Wachovia Securities.

Mr. Cooney holds a BA in History from Yale University and an MBA in Real Estate Finance from the Anderson School of Management at the University of California, Los Angeles. Mr. Cooney is a member of NAIOP and ULI and is a board member of the Yale Swimming & Diving Alumni Association.

Adam Kessler

Director

Adam Kessler is the Director of Business Development for SROA. Mr. Kessler joined SROA to assist with the company’s acquisition interests throughout the country. His daily tasks focus on new business development of off-market opportunities with direct Principal-to-Principal relationships.

Prior to joining SROA, Mr. Kessler worked with Wood Partners and Related ISG in the disposition of condominium assets following the downturn of the markets in 2008. After successfully completing the close-out of projects in Central and Southern Florida, Adam shifted his focus in 2013 to work full time with the team at SROA.

Mr. Kessler is a graduate of the University of Central Florida where he earned a BS degree with a focus in Marketing, Communications and Humanities. He holds a Real Estate Broker’s License in Florida and Managing Broker’s License in Illinois. Mr. Kessler has been working in the real estate industry since 2003 and is an active member in the National, State of Florida and Local Boards of Realtors.

Wallace Cascio

Director

Wallace Cascio is a highly experienced acquisitions specialist with a wide breadth of knowledge including real estate acquisitions, rentals, leasing and working with large institutional investors and private wealth clients. Mr. Cascio began his career handing all aspects of leasing and management of private jets for an SROA group of clients.

Prior to joining SROA, Mr. Cascio worked at a boutique firm where he started their investment and rental division, and alongside the owner, grew the business from three agents to over 400 in seven years. He also began to focus on opportunistic acquisitions for private investors in order to provide value-add to their portfolios. Mr. Cascio planned capital improvements and site design for each acquired property which increased NOI for each asset. He also managed all aspects of construction, budgeting, leasing, and disposition.

Mr. Cascio holds a Bachelor’s degree from the University of Florida and is a licensed Real Estate Agent in the state of Florida.

Colt Jenkins

Senior Analyst

Colt Jenkins is a Financial Analyst for SROA and is responsible for analyzing and underwriting new acquisitions. Prior to joining SROA capital in 2016, Jenkins worked for Rybovich Boat Company. At Rybovich, he performed project analyses for multimillion-dollar yacht refits.

Jenkins earned a B.S. in Accounting from Miami University and is a licensed CPA

Jackie Hall

Investor Relations

Jacqueline Hall is responsible for managing SROA’s Investor Relations, which includes evaluating, improving and maintaining positive relationships and communication between the organization and its investors, to enhance the company image and increase value.

Prior to joining SROA, Jacqueline was the Marketing and Events intern at the Kansas City Sports Commission, where she organized events for local charities and organizations, Women’s Intersport Network for Kansas City, MLB Royals Charities, and the NAIA. Jacqueline worked as the Marketing and Special Events Coordinator for multiple sports affiliated companies in the state of Missouri and Florida. She organized and advertised for events and tournaments for Title Boxing Club, Susan G. Komen of Greater Kansas City, Kansas City Sports Commission, Big 12 Championships, Ultramax Sports and many others.

Jacqueline earned a Bachelor of Science degree with a focus in Marketing and Communications from the University of Central Missouri.

Claudia Morais

Administration & Investor Relations

Claudia Morais joined SROA in 2014 and, as a Paralegal, Ms. Morais is responsible for managing all matters pertaining to SROA’s real estate transactions, due diligence and corporate records. Ms. Morais works closely with the CEO, CFO, outside attorneys and financial institutions to assure that all transactions are completed successfully. Ms. Morais is also involved with the management and communication of existing investors.

Prior to joining SROA, Ms. Morais worked at a title company performing residential real estate closings, title searches, survey reviews and other due diligence matters. Ms. Morais also worked as a licensed real estate agent focusing on the residential market.

Ms. Morais is a registered Paralegal and holds an Associates in Arts Degree from Palm Beach State College.